The US Marines have just announced the banning of Social media tools over their network. That is one strategy, but problematic where users are not isolated on overseas posts. Organisations and Government Agencies generally have to come to terms with the fact that many of their employees are connected. If not at work, then certainly at home. Moreover, a total ban prevents effective use of a potentially powerful work tool. The generous offer to share his work by Neil Williams offers a good basis for organisations to develop their own strategy document for Twitter.
Template Twitter strategy for Government Departments
Template Twitter strategy for Government Departments
Template Twitter strategy for Government Departments
by Neil Williams 21. July 2009 10:39
Guest post by Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills (BIS). Neil blogs at http://neilojwilliams.net/missioncreep and is @neillyneil on Twitter.
You might think a 20-page strategy a bit over the top for a tool like Twitter.
After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today.
But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS's corporate Twitter account, I was surprised by just how much there is to say - and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes.
So in case it's of use to others who are thinking of doing the same, I've turned BIS's Twitter strategy into a generic template Twitter strategy for Departments (PDF file) [Scribd version ]
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